Haagen Dazs is set to establish a new store at 1516 Rockville Pike, taking over the premises formerly occupied by the recently closed Mr. Wish.
Renowned for its “irresistible creations made with Haagen-Dazs super-premium ice cream and sorbet,” Haagen Dazs has been experiencing a resurgence, marking its presence with new stores nationwide and engaging grand opening celebrations. These events often feature exciting giveaways, such as complimentary mini cups or cones for the initial 500 guests, scratch-off cards offering chances to win free ice cream for a year, and more.
Notably, Haagen Dazs already operates in Montgomery County, with an existing location on the lower level of Montgomery Mall. The brand bid farewell to its Bethesda Row store in the summer of 2021 after a decade of serving the community at that location.
